Radio 1 rents virtual tropical island
This is probably old news to some but I really like the idea of this. Radio 1 have rented an island in the virtual world of Second Life and plans to use the island to debut new bands over the next year. They have started by hosting a virtual party that mirrored BBC Radio 1’s real-world, One Big Weekend event, held in Dundee. At the virtual festival, festival goers got a virtual radio to take home to their virtual homes so they can tune into Radio 1 anytime.
Could this be the future though? big companies releasing new consumer products virtually to test the water. I heard that Adidas has realeased a pair of virtual trainers in this way ( not sure if that’s true though ). As computers get more powerful there is no reason why not. I can imagine checking out a new telly, radio, mp3 player, or even car virtually. The pictures you see in magazines of such products are after all, ofter CGI versions of the real thing.